"With the constant talk of superfoods in the media...it’s easy to forget that the American infatuation with all things pomegranate began only recently. POM Wonderful has been growing, picking, juicing its own pomegranates, and cleverly bottling its product since September 2002. POM was the first refrigerated 100% pomegranate juice on the market, and has set the benchmark in the pomegranate juice industry...POM has sponsored $23 million in well-publicized studies on the health benefits of drinking pomegranate juice. The studies suggest that the juice may lower cholesterol, improve blood flow, aid in erectile function, and even slow the growth of prostate cancer. These medical tests have been conducted exclusively with the POM Wonderful variety of pomegranate." To read more, click here.