P is for POM Wonderful

"A chic…alternative to the slew of hipster waters, energy drinks and sodas that have flooded store shelves. POM juice offers a clean sip right from the bosom of Mother Nature. Chock full of antioxidants, once it enters the body it battles with all the gnarly, age-accelerating free radicals in your system."

Punch Line

"Stir up a big-batch, big-fun summer cocktail with one of these easy formulas…Orange Sparklers: 1 bottle sparkling wine, 1½ cups orange juice, 1 cup POM Wonderful pomegranate juice, juice of 2 limes."

Modern

"Double espresso may be your preferred beverage, but when you’re looking after your body, it’s out with the caffeine and in with the pomegranate juice. Bonus: It goes well with black (no stains)."

The Trendy Juice that Fights Heart Disease!

"Move over, red wine! Tasty pomegranate juice is just as good – if not better! – at keeping your family healthy. Studies show it…Just [8 oz.] of pomegranate juice a day reduces accumulations of this sticky material on artery walls by 30%."

Simply Sublime Sips

"Passion Fruit Elixir…In large pitcher, stir together 1 bottle Riesling wine, like Bloom, chilled; 1 can passion fruit juice, like Goya, chilled, and ¼ cup pomegranate juice, like POM Wonderful, chilled."

Who Is the Player King Behind ‘Prom Queen’?

"The ‘Prom Queen’ series — 14 90-second videos as of yesterday, with new episodes coming daily for an eventual total of 90 — spins a yarn of teenagers hurtling toward what promises to be a dreadful prom night… By turns these Pom-juice drinking adolescents (Pom’s a sponsor) obsess over sex and sports, and get caught in worrisome proximity to scary briefcases and portentous text messages."

Light and Easy

"Pomegranate Lemonade…3 tablespoons of sugar, ¼ cup fresh lemon juice, 1 cup pomegranate juice (such as POM Wonderful), 2 ½ cups water…Combine sugar and lemon juice. Stir well to dissolve. Pour lemon mixture and pomegranate juice into a pitcher, and stir well. Add 2 ½ cups water. Pour into 4 glasses."

Superfoods: The Next Frontier

"If you're going to have a martini, at least make it a pomegranate one. This fall fruit has higher antioxidant activity than red wine and green tea·A group of diabetics who drank about 2 ounces of pomegranate juice a day for 3 months kept their bodies from absorbing bad cholesterol into their immune system (a major contributing factor to hardened arteries)."

A Party Fit To a Tea

"Teatime means cocktail time at this party, and the martinis are infused with trendy tea. Make this pretty pink drink by shaking two parts POM Wonderful Pomegranate Lychee Green Tea with one part vodka in a cocktail shaker…Offer a couple of cocktails to make this tasting party fun. Try this recipe for the POM Tea-Tini."

The Exotic Antioxidant: Pomegranates

"The ancient Persian fruit of fertility is enjoying a very 21st century makeover. Pomegranates are the new ''super fruit,'' celebrated for their high antioxidant and vitamin C content and morphed into a seemingly endless array of consumer products… POM Tea is the latest product from Los Angeles-based POM Wonderful, the grandfather of the modern pomegranate craze (they introduced the first 100 percent pomegranate juice in 2002). The tea comes in four exotic varieties…Each tea is packaged in a reusable glass bottle, has 70 to 80 calories per serving…and a concentrated blend of polyphenol antioxidants extracted from pomegranates."

Eat These and Be Healthy!

"While I generally recommend eating whole fruits rather than juice, pomegranate juice is an exception…The research is simply too impressive to ignore…It’s great for your heart, helping prevent bad cholesterol from building up on artery walls, and helps maintain healthy blood pressure…It may help reduce the risk of inflammatory diseases like arthritis by protecting cartilage and other tissues from damage."

Main Squeezes: Antioxidant Juices

"In a study in Atherosclerosis, 20 diabetics who drank 6 oz. of pomegranate juice daily for three months reduced their risk for atherosclerosis, which accounts for 80 percent of deaths among diabetics. Researchers found that the juice decreased the impact of oxidized LDL or ãbadä cholesterol and that the natural sugar in pomegranate juice did not have a negative impact on blood sugar."

Personal Shopper

"POM Tea is a refreshing, ready-to-drink iced tea made with POMx, a highly concentrated blend of polyphenol antioxidants made from the same California pomegranates they use to make their POM Wonderful 100% Pomegranate Juice"

Red Alert

"In ancient Greek mythology, the pomegranate symbolized life and fertility. But today health-conscious eaters have rediscovered the tangy fruit. Nutritionists love it because it's packed with polyphenols that help cells and tissues fight off all kinds of damage and inflammation"

The Bodybuilding Foods

"Best Juices·POM Wonderful 100% Pomegranate Juice·Rich in antioxidants, which are great for enhancing muscle recovery. Pomegranate juice has also been found to boost NO levels"

Fit to a Tea?

"That chubby little hourglass bottle that POM Wonderful so brilliantly marketed gives way to a tall, sleek glass (great for keeping around) offering black, green or white tea blended with pomegranate juice, doubling the antioxidant properties"

9 Secrets to a Healthy Heart

"Pomegranate juice seems to stave off hardening of arteries -- and may reverse it·And heart cells treated with the juice showed a 50 percent increase in the production of nitric oxide, a substance that helps fight plaque."

About Town

"As part of the popular Sessions Art Music Lounge series, modern art enthusiasts converged at SFMOMA to celebrate Alexander Girard·Amidst special installations highlighting the art of dining room furniture, partygoers kicked back with Trago Tequila cocktails made with POM Wonderful Tea, Trumer Pils beer, live music and Bliss spa treatments."

Sugar Power

"Pomegranate Juice, the much talked about antioxidant superstar, just added a new feather to its heart-healthy cap as a weapon against diabetes-induced atherosclerosis ö despite being rich in sugar. Normally, the free-roaming sugars in fruit juice contribute to hardening of arteries in diabetics, but the sugar in pomegranate juice is attached to antioxidants that keep it from affecting the arteries. This unique quality also keeps the sugar from having a negative impact on blood sugar levels and other diabetic parameters."

The New Superfoods

"These juicy, seedy gems have a new role to play as warriors against cancer. A 2006 study conducted at the University of California, Los Angeles, found that consuming 8 oz. of antioxidant-rich pomegranate juice a day can slow the progression of prostate cancer·Earlier studies also showed pomegranate juice to have significant health benefits in lowering blood pressure and preventing osteoarthritis and heart disease"

Cardio Juice

"In the mythology of ancient Babylonia, pomegranate was considered an agent of resurrection. Now there is scientific evidence for the fruit's restorative powers. According to a new study, antioxidants contained in pomegranate juice may help reduce the formation of fatty deposits on artery walls."

Peddling the Pomegranate

"The pomegranate is hot. Although it's a challenge to eat the raw fruit without getting a mouthful of seeds and astringent pith, pomegranates are everywhere now in the form of juice, concentrates and extracts, all heavily promoted for better health. Much of the popularity is the work of a California-based company, Pom Wonderful…The juice is a beautiful wine-red color and tastes delicious…researchers have found such cardiovascular benefits as: decreased blood pressure and oxidation of LDL (bad) cholesterol and improved blood flow through coronary arteries. A study from 2006 reported benefits in men with prostate cancer: 8 oz. daily of the juice slowed activity of residual tumor cells, as measured by serum PSA (prostate-specific antigen) levels."

Pomegranates Gain the Spotlight

"Unlike most fruit juices, drinking a commercial juice such as POM Wonderful is more healthful than eating the fruit itself, because 70% of the antioxidants found in the juice are released from the peel when the pomegranate is squeezed."

We're in a Pomegranate Explosion

"Ever since POM Wonderful, the California-based cultivator, introduced the fruit and its juice to supermarkets in 2002, this once-exotic flavor has gone mainstream, popping up in most expected – and unexpected – food products…Available in four flavors, POM Wonderful’s all-natural teas are made with POMx, a concentrated form of antioxidants. Sold at most supermarkets."

Cloud Nine

"In honor of our 9 th Anniversary, Merc Bar bartender Simon Alam created a shot with POM Wonderful’s new pomegranate tea…Love Potion No. 9. Ingredients: vodka, triple sec, POM Pomegranate Peach Passion White Tea, splash of sweet & sour, splash of POM pomegranate juice for color."

Gelatin Desserts Grow Up

"If you think of gelatin desserts as overly sweet and strictly for kids, then you might be surprised at how pleasing a homemade version can be…Pomegranate Sangria Gelatin…2 cups of pure pomegranate juice, such as Pom brand, 4 teaspoons unflavored gelatin powder, 1/3 cup dry white wine, 1/4 cup fresh, strained orange juice, 2 tablespoons fresh, strained lime juice, 1 ½ cups mixed small-diced or sliced fresh fruit.."

Pom's Prostate Potential

"Pomegranate juice may slow the growth of prostate cancer, according to a study from UCLA. Drinking 8 ounces a day helped men who had been treated for the cancer keep their levels of prostate-specific antigen (PSA) steady almost four times longer than those who didn’t drink the juice…The folks who own POM Wonderful, the brand of pomegranate juice that research participants drank, funded the study."

The Tryout Team: Juice with a Differenc

"[POM] juice claims to be the right amount of antioxidants to affect cardiovascular health, cancer and aging. In fact, POMWonderful.com says its pomegranate juice contains a higher level of polyphenol antioxidants than red wine, green tea, cranberry juice and blueberry juice. Tanya Anderson, 30, ‘I am a juice lover, and I love this POM juice! I remember eating pomegranates as a kid…I tried the Pomegranate Cherry on a hot evening, after a long day at work, on my way home. My first sip was so cool and refreshing. Plain and simple, it felt GREAT and was exactly what I needed.’"

It's a Ripe Time for the Little Red Seed

"Drink it. Eat it. Slather it all over your body. There is no denying that the pomegranate, its fleshy burgundy bulb packed with juicy seeds, is one of the trendiest and most versatile fruits on the market…Unlike most fruit juices, drinking a commercial juice such as POM Wonderful is more healthful than eating the fruit itself, because 70% of the antioxidants found in the juice are released from the peel when the pomegranate is squeezed…A study released by UCLA in June indicates drinking a glass of pomegranate juice daily can help slow the spread of prostate cancer, allowing diagnosed men to live longer."

A Winning Equation

"What happened is POM Wonderful, the company that single handedly transformed the ungainly pomegranate into a stylish libation. The popularity of the juice in the iconic figure-eight bottles was no accident."

Pomegranates

"Perhaps you are like me. You recently discovered pomegranate juice and thought you had latched onto one of the most revolutionary super foods to show up in decades…according to POM Wonderful, the largest grower of the Wonderful variety of punica granatum, pomegranates are considered one of the oldest edible fruits in the world…the biggest splash today is POM Wonderful’s refrigerated tea. This recently introduced beverage contains POMx, a form of pomegranate antioxidants so concentrated that only a small amount is needed to obtain an optimal level of daily antioxidants."

Health News: Superfruits

"Pomegranates are loaded with heart-healthy polyphenols. A new way to get them in your diet: Pom Tea iced teas with pomegranate juice and extract."

Eating Right by Eating Well

"Pomegranate: Arterial Plaque Fighter. The fruit’s polyphenols may fight hardening of arteries by stopping cholesterol from becoming plaque. Bottled pomegranate juice works just as well as the whole fruit."

I Heart My Heart

" ..Drink real fruit juice, especially pomegranate. Studies show antioxidants found in pomegranate may help reduce the formation of fatty deposits on artery walls…Ancient Persians believed the pomegranate fruit made their warriors invincible. Chinese consider pomegranate a fruit of longevity."

Pomegranate Fever

"The mother – make that the grandmother – of pomegranate drinks, POM Wonderful is whipping up even more nutritious and delectable concoctions based on its concentrate of polyphenol antioxidants. This tea is a nice, light alternative to the more intense original juice made by the folks at POM."

POM Teas Take Fruit Juice for a Spin

"From the company that produces antioxidant-rich POM Wonderful Pomegranate Juice come POM Teas, all-natural juice and iced tea blends. They're available in four flavors -- pomegranate mixed with black tea, lychee tea, blackberry black tea and peach passion white tea -- all of which won kudos from our tasters (the pomegranate black tea was especially refreshing)."

Fighting Prostate Cancer by Doing Nothing

"Such monitoring of early disease, increasingly debated in the inner sanctum of medical meetings and on the pages of scientific journals, rarely makes its way to the list of choices offered to patients…. And a study in the July 1 journal Clinical Cancer Research found that an 8-ounce glass of pomegranate juice daily for treated men increased the length of time PSA levels remained stable."

Pomegranate Juice May be Cancer Weapon

"Pomegranate juice ‘is a very non-toxic treatment that, if it really did have that effect on doubling time, could prevent many people from going on to metastatic disease and hopefully from dying of prostate cancer,’ Dr. Alan Pantuck said…The research team said substances known as polyphenols or other ingredients in the fruit juice may be able to fight prostate cancer, but exactly how is unclear…The findings were published in the peer-reviewed journal Clinical Cancer Research and funded by a trust established by the owners of Pom Wonderful, a brand of pomegranate juice. Pom Wonderful supplied the juice used in the study."

The Super Fruit that Kills Cancer Cells

"A daily glass of pomegranate juice can keep prostate cancer at bay and could even prevent men dying of the disease, according to research…Scientists claim just one 8oz glass of juice per day increases the stability period of prostate cancer four-fold…The effect was so pronounced experts believe it may allow men aged 60 to 75 to live out a full life span without the need for medical treatment, rather than dying from the cancer. And there was also evidence that the juice was actually killing off prostate cancer cells."

Pomegranates may slow prostate cancer

"The bottles of pomegranate juice flown to Germany to stop England's football players wilting in the stifling heat could have other health benefits, according to a study published today that suggests the juice can combat prostate cancer…A team from the University of California, Los Angeles, found that drinking an eight ounce glass of pomegranate juice daily increased, by nearly four times, the period during which PSA levels in men treated for prostate cancer remained stable…Pomegranate juice is known to have anti-inflammatory effects and has high levels of anti-oxidants, which are believed to protect the body from free-radical damage."

High Tea

"Afternoon tea just got a delicious boost with the arrival of POM Tea, a whole-leaf, hand-picked tea made with POM Wonderful pomegranate juice. In addition to its refreshing flavor, the tea has plenty of other benefits, including ultra-healthy polyphenol antioxidants from California pomegranates."

Tea-rrific Tastes

"After tasting several brands, we’ve found a few favorites…POM Wonderful’s flavored teas are just sweet enough to please."

Fit Food on the Go

"Sip this thick drink before or immediately after a morning workout…Instead of sugar, fruit and pomegranate juice add natural sweetness…1 cup frozen sweet cherries, 1 cup plain yogurt, 1 cup of pomegranate cherry juice (such as POM), 1 (8-ounce) can crushed pineapple in juice, 1 banana, peeled and sliced clockwise."

Step Outside for a Glorious Picnic: Pomegranate Spritzers

"For each spritzer, pour a scant ½ cup pomegranate juice over ice in a tall glass. Slowly add an equal amount of seltzer…If desired, splash a little vodka or gin in the spritzer to make a great summertime cocktail."

POM Juice š A Touch of Glass

"POM Wonderful, which introduced a line of 100 percent pomegranate juice products three years ago, has taken a new turn with POM Tea. The iced tea product is simply sumptuousá.If you don't like drinking your tea out of a bottle, there's good news. POM's iced teas are not only refreshing and delicious, but come packaged in 13.5-ounce glass tumblers, which are reusableá.And while the product is completely portable, the selection of exotic blends are just as impressive. There wasn't a miss in the bunch. These teas are a real treat."

The Big Red One: Pomegranate Juice

"First it was red wine. Then green tea. Now pomegranate juice is making the rounds as the latest good-for-you drinká.The near blood-red drink is cropping up all over, from chic cocktail lounges to humble neighborhood delisá.Moving beyond the martinis that appeared a few years back, the tart juice is now sold in blends, combined with everything from mango to lychee green teaá.The mover behind the juicy surge is Pom Wonderful, which helped create the U.S. market for the drinká"

Specialty Iced Tea

"Made by the same company that produces POM Wonderful Pomegranate Juice, POM Tea is a refreshing iced tea beverage revved up with highly concentrated antioxidants from pomegranate juice. The drink, which is sold in attractive reusable glasses, comes in four flavorsáall won raves from a panel of tasters, who enjoyed the natural fruitiness and subtle sweetness."

Cutting Edge: Tasty Tea

"The pomegranate fruit, usually seen around the holidays in supermarkets, has been making headway in another form over the past few years: juice. POM Wonderful has made pomegranates cool. And now, they've added pomegranate-infused teas to their lineáthe teas are better for you than a high-fructose corn syrup-infused fruit drink. The teas, though they do incorporate some fructose, are low in sugar and sodium and high in antioxidants. And, depending on the variety, you may get a potassium or iron boost, too."

POM Tea

"POM Wonderful has made pomegranates cool. And now, they've added pomegranate-infused teas to their line. POM Tea is a ready-to-drink tea, made with pomegranate juice; black, green or white whole-leaf teas; and POMx, a concentrated form of antioxidants made from pomegranates."

Drink to Your Health with Pomegranates

"It seems as though pomegranates are everywhere nowadays. Doctors and researchers line up to extol their virtues. High in free-radical-fighting antioxidants, pomegranates are thought to combat heart disease and canceráPrior to POM Wonderful's intensive marketing campaign, pomegranate juices and syrups were the domain of small, ethnic markets."

Hail the Heart

"It's been all over the news that pomegranate juice is good for the circulation. Now, POM Wonderful, growers and producers of bottled juice, have come up with a mix of pomegranate juice and tea, called POM Tea."

Tying the Knot Never Tasted So Good: Pomegranate Teas Make Hot Coolers

"The only thing trendier than pomegranate these days may be tea, and Pom Wonderful -- whose pomegranate juice won a recent taste test at the San Francisco Chronicle -- has 'em both. Just in time for summer, Pom Wonderful brings us its antioxidant-rich pomegranate tea. Packaged in ready-to-chill glass containers that double as sleek tumblers, these smart teas are lower in caffeine than many other teas."

Juicing Your Health

"Pomegranates are getting major face time. The ruby-red fruit seems to be everywhere -- in cocktails, tea, candy, even bath products. Pomegranate juice is touted -- among other places, on a recent Oprah -- as something people should add to their diets. But what sets pomegranates apart is polyphenols, a particularly potent type of antioxidant. Research has shown these compounds help fight cell damage in the body and thus help protect against heart disease, cancer and other diseases."

Juices to Watch Forá

"And speaking of pomegranate juice, try POM Wonderful. Packed with powerful antioxidants, POM Wonderful Pomegranate Juice and POM Wonderful Pomegranate Tea can help guard your body against free radicals, nasty little molecules that may cause heart disease, stroke, Alzheimer'sáeven cancer."

Fruit with a Punch

"Pomegranates, already a favorite of the health-conscious crowd, are gaining popularity with the masses. News studies of this seedy red fruit show that its pressed juice contains high levels of beneficial antioxidants, even higher than the champion of antioxidant beverages, green tea."

Pomegranate Sparkler

"Bring 4 Õ cups water to a boil. Remove from heat. Add 6 Red Zinger tea bags; let steep 5 minutes. Remove tea bags. In large bowl, stir together the tea, 4 cups pomegranate juice (try POM Wonderful, $5) and 1 cup pineapple juice; chill. Divide between two pitchers, and pour a bottle of prosecco into each."

Quick Bites š New Stuff

"Pomegranates continue to be antioxidant darlings. POM Wonderful, grower of pomegrantes and producers of POM Wonderful pomegranate juice, is now out with POM Tea. The teas are a blend of pomegranate juice, tea and POMx, an antioxidant from the pomegranates.áWe liked the light and smooth taste, with just a hint of pomegranate."

$75 For the Coolest Cooler

"Pomegranate Lychee Green Tea from Pom TeaáAs if a day at the beach weren't refreshing enough, try some pomegranate juice with your tea."

POM Wonderful Pops to the Front

"Ever since word hit that pomegranates are bursting with antioxidants, the latest darlings of healthy eating, juices have been pouring onto store shelvesáThis tasting included only the ones that are 100 percent pomegranate juiceáThe winning juice was also one of the most ubiquitous brands, Pom Wonderful ($3.99 for 16 ounces, Cala and Whole Foods). It's the one that comes in the plastic bottle that looks like one round pomegranate on top of another, and it's sold in the cold case. Thick and purply red, it was the favorite of four of the five tasters. ëGood flavor, deep rich color and a pleasant blend of sweet and tangy,' said one. ëBrilliant jewel tone' and ëreally tastes and feels like pure juice' were among the other comments."

Drink Your Way to A Better Body

"POM Wonderful pomegranate juice has so many heart-protective antioxidant compounds, Israeli researchers found that drinking it significantly lowered blood pressure and shrunk plaque buildup in arteries."

The Checklist

"DRINK Pom Tea by Pom Wonderful ($3; pomwonderful.com). A new line for the summer. Our favorite: pomegranate-lychee green tea. Would you like a cuppa?"

Pulp Fiction: Pomegranate Juice

"Rich in antioxidants that may prevent atherosclerosis and may even reverse the disease's progression, according to new research in the Proceedings of the National Academy of Sciencesá.Add it to smoothies or drink it plainá.You can even use it as a mixer in cocktails (go to pomwonderful.com for recipes)."

Drink The Pom-Pom

"Don't be deceived by its yummy taste: This sparkling drink, packed with antioxidants, is good for youáIn large pitcher combine cranberry juice, pomegranate juice and lime juice. Stir in sweetener until dissolved. Add club soda."

Paula's New Guy

"At the March 14 opening of the Leona Edmiston boutique in West Hollywood, Abdul, 43, turned heads when she emerged from a Jaguar with the handsome actor on her arm. Inside, the two sipped pomegranate martinis and held hands."

A Fruit's Stand: A Maker of Pomegranate Juice Promises to Save Your Life. Sort of.

"POM Wonderful has been around since only 2002, but in that short time it has been remarkably successful..."

Pomegranate Juice for Healthy Arteries

"If you are among the 13 million Americans with Coronary Heart Disease (CHD), you may want to swig a glass of pomegranate juice very day, suggests a recent study conducted by the Preventive Medicine Research Institute and California Pacific Medical Center in San Francisco. In the study of 45 people with CHD, drinking pomegranate juice for three months increased blood flow to the heart by 17 percent (American Journal of Cardiology, 2005, vol. 96, no. 6). Those in the placebo group, who received daily helpings of a liquid similar in color, taste and calories, showed an 18 percent decrease in blood flow to the heart."

A Pomegranate Juice a Dayá

"Pomegranate juice does the heart good, says researchers in the September 15, 2005 British Medical Journal. People with coronary heart disease who drank 8 ounces a day had better stress than those who didn'tšmeaning that after exercise, they had less chest pain and more blood flow to the heart."

Powered by Pomegranate

"Pomegranate: The sweet, tangy softball-sized fruit known as ‹the jewel of winterŠ is one of the world's superfoodsá.According to Richmond-Hill-based naturopath Dr. Connie Pugliese, ‹Pomegranates contain more polyphenol antioxidants than green tea, blueberries, cranberries or red wine. This makes them a powerful tool to combat premature aging."

4 Score

"The POM Wonderful folks have created POMx, an antioxidant rich concentrate made from the skins of pomegranates. They combined this with black tea, green tea, white tea and fruit flavors for a new line available in D.C. on April 10. Tasters deemed it pleasingáand adored the sturdy keepsake glass bottles."

Superfoods

"Pomegranates, which are loaded with antioxidants like vitamin C, may prevent heart disease, cancer and the effects of aging. Pomegranates contain a compound that may help prevent osteoarthritis, which affects more than 20 million people."

Pomegranate is the New Red

"You can be sure that pomegranates rule. This trendy fruit is in everything from salads to sauces, with pomegranate juice showing up everywhere from margaritas to glazes. The makers of POM Wonderful, the bottled juice you'll find in most grocery stores, remind us that pomegranate benefits include potent antioxidants called polyphenols and high levels of vitamins and minerals."

Escapes: Oscars

"The Four Seasons has created a special Oscars drink called the Red-Carpet Martini. It's made with vodka, Grand Marnier and pomegranate juice and topped with an edible gold leaf."

Spring for a Party: Sparkling Pomegranate Cocktail

"This simple, delicious cocktail [POM Wonderful pomegranate juice, lemon sparkling water, vodka and lemon rind strips] can easily be doubled to serve more guests. For an equally delightful nonalcoholic version, simply mix one part pomegranate juice to two parts sparkling water."

Fresh New Flesh

"Three years ago, most of us couldn't spell ‹pomegranate.Š Now, thanks to its antioxidant properties and aggressive marketingáthe juice of this fruit is a big seller."

You Are What You Drink

A new twist on an old idea š the POM Corporation has created 100% pomegranate juice for a heart-healthy lifestyle. This juice helps fight heart disease, stroke, premature aging and even canceráAccording to POM Wonderful, one of the leading brands of pomegranate juice, the drink has three times the antioxidant properties of red wine or green tea, making it one of the best protectors against aging and lifestyle illnesses.

The Next Culinary Hit

"It does seem as if pomegranate may be our next celebrity ingredientá.pomegranate's flavor, broad ethnic applications and the media attention focused on antioxidant properties and other functional health applications mean that it has range and staying powerá.Pasteurized juice, such as the line from POM Wonderful, provides a consistent flavor and color."

Simmer Down: Winter Salad

Pomegranate Dressing

2 medium shallots, thinly sliced
1/3 cup extra virgin olive oil
1 cup of pomegranate juice, such as POM Wonderful
2 tablespoons white wine vinegar
freshly ground pepper
coarse salt

Travel: Nightlife

"The Veranda pulls off the trick of drawing A-list Hollywood types without intimidating the rest of usá.At Hotel Casa Del Mar's Veranda Lounge, sip a pomegranate martini within sight of the ocean, or retreat to the lobby's fire-side seating."

Drink of the Month

"Pomegranate juice doesn't just taste good. It's good for you. A joint study conducted at UCLA and the University of Naples in Italy found that antioxidants in the juice can help fight heart diseaseá"

Join the Fruit Club

"Spurred in part by the popularity of POM Wonderful pomegranate juice, which launched nationwide with a major marketing campaign in mid-2003, U.S. Foodmakers are adding the fruit to chocolate, chewing gum and even chicken sausage....Sales of POM and other pomegranate products also got a boost from several recent studies touting the fruit's protective benefits against cancer, heart disease and high blood pressure."

POM Wonderful

"Made from the concentrate of California pomegranates, POM Wonderful is the juice that wowed Hollywood. Mixed with vodka, grapefruit and lime to make a POMtini, POM Wonderful was the official drink of last year's Oscar ceremony."