POM Wonderful 100% Pomegranate Juice and POMx are known for antioxidants called phytochemicals. Phytochemicals protect plants from harmful elements in the environment, like ultraviolet radiation and pests. They also provide plants with their sensory characteristics such as color, flavor and smell.

Polyphenols are an important class of phytochemical. And tannins, particularly punicalagin, anthocyanins and ellagic acid are all members of the polyphenol family. While many fruits have some of these antioxidants, pomegranates have all three.

POM Wonderful 100% Pomegranate Juice contains a great deal of these vital elements because of the way we press our fruit. Immediately upon harvest, we take our fruit to our specially designed presses, which are similar to those used to press champagne grapes. These presses allow us to extract antioxidants and polyphenols from the inedible portion of the fruit, as well as the arils.