POM’s Unique Antioxidants

POM Wonderful 100% Pomegranate Juice and POMx are full of antioxidants called phytochemicals. Phytochemicals protect plants from harmful elements in the environment, like ultraviolet radiation and pests. They also provide plants with their sensory characteristics such as color, flavor and smell.

Polyphenols are an important class of phytochemical. And tannins, particularly punicalagin, anthocyanins and ellagic acid are all members of the polyphenol family. While many fruits contain some of these antioxidants, pomegranates have large amounts of all three.

POM Wonderful 100% Pomegranate Juice contains a great deal of these vital elements because of the way we press our fruit. Immediately upon harvest, we take our fruit to our specially designed presses, which are similar to those used to press champagne grapes. These presses allow us to extract antioxidants and polyphenols from the inedible portion of the fruit, as well as the arils.

BottleGraph_PolyphenolContent

This chart shows the total amount of polyphenols, ounce per ounce, in each of these beverages. Once again, POM stands out as the true Antioxidant Superpower.

*Calculated as Gallic Acid Equivalents (GAE mg/ml) a measurement that allows the many different types of polyphenols to be expressed in a single number.

Source: N. Seeram, et al., Comparison of antioxidant potency of commonly consumed polyphenol-rich beverages in the United States, Journal of Agricultural and Food Chemistry (2008).
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