"Wickedly funny and thought-provoking."

"Surely the only documentary ever brought to you by pomegranate juice."

"If you love making films, this is a doc that you must see, it's such a meta exploration into advertising & film and Spurlock makes it incredibly entertaining to watch."

"... the fact that it makes you think while making you laugh is about the best compliment that one can give a documentary."

"With humor and insight, the documentary unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations..."

"Morgan Spurlock continues his streak of documentaries that prove to be more entertaining than insightful and in the process makes his most focused and informative film to date."

"This obsessive search for sponsorship might be the funniest doc ever."